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Founder's Statement
Annamarie Pluhar, Executive Director


I founded The Television Project, a non-profit organization, to raise awareness that television use contributes significantly to parental stress. It seems to me that there is a huge blind spot right in the middle of our culture, one which we have been unwilling or unable to examine, and one that is destructive to our children. Our purpose is to empower parents to control television use and discover alternatives that make for happy and mentally healthy children.

My passion about this issue starts with a childhood that sometimes did and sometimes did not have television. I am the oldest of four children and the oldest of my grandmother's eight grandchildren. Every summer we spent all together in her house in the country. We had no electricity. Returning to the city, my mother would occasionally allow the TV to remain broken. I distinctly remember her asking me, one gray November day, if she should get it fixed. My answer was a horrified no! It was clear to me then, 30 years ago, that we became a different family when we had television. Without television, we greeted my father when he came home, we played together, I talked to my mother as she cooked dinner, my brother acted out all of World War II, my sisters created elaborate games requiring much cutting, pasting, sewing and building. At dinner we sat at table for extended periods of time talking. We all read voraciously. With television, much of that activity ceased. Instead we watched Dark Shadows and Superman in the afternoons, sometimes cuddled together but often cranky about who had the most blanket, and whose show was to be watched. Dinner became an anxious bolting of food with an eye to the program schedule and what we might miss. There seemed to be more fights and general crankiness.

At Vassar College, I majored in psychology and earned certification to teach elementary school. My decision to continue my education at the Episcopal Divinity School was prompted by my question, "What is spirituality?" This question came through my readings in Jungian psychology and a course I took senior year in a History of Religions class. It was there that I learned of the importance of story in shaping the character of the person. At the Episcopal Divinity School I discovered personally how story teaches morality and nurtures the soul.

After graduation from E.D.S. I went to work for a management consulting firm. For eight years I traveled to small towns throughout the country coaching factory employees in team problem-solving. It was during this period that I began to be alarmed by the pervasiveness and homogeneity of styles as seen on television. A waitress in Waverly, Tennessee, a hotel clerk in Sydney, Ohio wore their hair in the styles of talk show hosts; a bartender in Hermann, Missouri wore two studs in an ear. Regional differences were minimal. I began to wonder if the outward imitation reflected an internal similarity. Were the values expressed in Hollywood stories were also shaping the interior world of Americans? In informal conversations with the workers, I discovered that the majority of them watched television unquestioningly. However, the older people who had grown up in a world prior to television shared with me a concern about how television use was and is reshaping how children are raised and the experience of being a family.

I wanted to do something about television and children. That desire became "my television project," which I would work on when the time was right. Meantime I talked about the issue with anyone who was willing to listen. Reactions fell into three categories: "my family doesn't watch that much TV," "you are absolutely right," and "what are you talking about?." These reactions convinced me of the need for educating parents about television use. In 1993, I launched The Television Project. For five years I worked diligently at publishing a newsletter, conducting workshops, and raising funding to continue the effort. There were generous contributors who helped The Television Project move forward, but this was not enough to maintain a full-time executive director. Now The Television Project is mainly a Web presence, though I'm happy to conduct workshops or give presentations when invited. I hope that you learn from this site and will become empowered to take action with your own families.

Please e-mail us with suggestions and comments. We are always interested in hearing stories of individuals and families and how their lives changed through the control of television use.

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